The launch event for Nothing Phone (1) is scheduled to take place on July 12. The company has started its marketing campaign with full force in an effort to generate excitement about the introduction of the world’s first smartphone.
Although the company is emphasizing the design of the Nothing Phone as its unique selling proposition (USP), they are also promoting the device’s specifications as well as its other features.
Nothing’s intention to position itself in the market as a premium brand has already been made abundantly clear.
The company’s goal is to create an ecosystem that is comparable to that which Apple has established with its various goods and services.
On the other hand, it is extremely unlikely that the price of the Nothing Phone (1) in India will be the same as or even close to the price of the iPhone 13.
It is reasonable to assume, given the features that are currently available, that the price of the Nothing Phone (1) in India will be less than 50,000 rupees.
There have been rumors and speculations circulating that the price of the smartphone in India could range anywhere from 35,000 to 40,000 rupees when it first goes on sale.
The Qualcomm Snapdragon 778G+ is the system-on-a-chip (SoC) that will be included in the Nothing Phone (1).
The company has made the announcement that the phone will be equipped with a Snapdragon processor, but they have not provided any additional information about the chipset.
In spite of this, a listing on Geekbench has disclosed that the Nothing Phone (1) will come equipped with a Snapdragon 778G+ SoC, the same processor that is found in the Moto Edge 30.
Although the SoC is not the only factor that determines the price of the product, its importance cannot be overstated in terms of the product’s overall positioning.
Thanks to its manufacturing process, Qualcomm’s 6nm chipset achieves a good compromise between overall performance and power consumption.
Therefore, the Nothing Phone (1) could offer great performance, despite the fact that it does not provide an experience on par with that of a flagship device.
And because it was fabricated using 6nm technology, the processor will use a great deal less power.
In addition to the processor, it has also been confirmed that the back of the phone will house a dual camera setup. This information comes from nothing.
As of right now, there is no information available regarding the camera’s technical specifications.
According to a number of reports, the primary camera on the phone will have a resolution of 50 megapixels, and the ultrawide camera sensor will have a resolution of 8 megapixels.
Others have speculated that the primary camera will have a resolution of 64 Mega Pixels and support for optical image stabilization (OIS).
In order for us to get an idea of the kind of hardware that is being used in the camera setup, we will have to wait for Nothing’s official confirmation of it.
Additionally, the phone will support wireless charging, which is not something that is very commonly seen in this market segment.
From 2020 onwards, the Samsung Galaxy S20 FE 5G will be the only smartphone in India with wireless charging that costs less than Rs 40,000.Nothing is said to cover that ground as well as other phones in the same price range do, with support for 45W wired fast charging.
Other phones in the same price range offer support for wired fast charging.
In addition to this, it is rumored that the smartphone will feature a 6.55-inch Full HD+ OLED display that will support a 120Hz refresh rate.
A rectangular cutout for the front-facing camera can be found in the upper left hand corner of the display, which is flat.
The phone (1) features a transparent design, but it also has another design element that sets it apart from other phones.
The device has a number of stripes on the back that operate as notification lights. These stripes are located in multiple rows.
Nothing refers to it as the Glyph Interface, and it has nearly 900 individual LED lights that can glow brighter or dimmer depending on the action that is being carried out.
When the phone is being charged, for instance, the C-shaped notification light in the middle of the device will light up.
When the device is being charged, a second LED strip that is located at the bottom of the rear panel will begin to illuminate.
There is currently no evidence to suggest that the 10 stock ringtones that are available at launch have been tuned to work with the LED lights.
These LED lights can also be customized by the user according to their individual tastes.
It has also been confirmed that the phone (1) will boot the Android 12-based Nothing OS straight out of the box.
The individualized Android skin will provide a user interface that is uncluttered and unobtrusive while offering a comprehensive set of features.
In light of all the information that has been uncovered up until this point, it is reasonable to assume that the price of the Nothing Phone (1) in India will be close to Rs 35,000.
This is so because the Phone (1) comes with a few features that are entirely its own. These include, but are not limited to, a distinctive design language, the ability to charge wirelessly, an uncluttered user experience, and a capable performance unit.
This is, of course, nothing more than an assumption based on the information that is circulating, both officially and unofficially.
It is possible that Carl Pei will announce the price of the Nothing Phone (1) in India before it becomes available anywhere else in the world, just as he did with the company’s first TWS, Ear (1).
If this is not the case, we will not be able to obtain the official pricing and availability details until July 12th.
There is also no evidence to suggest that the phone will be sold on Flipkart when it finally becomes available.
In addition to this, the smartphone will be offered for sale through a system that requires an invite in order to make a purchase.
There is no indication that an invite-only system will facilitate the acquisition of the phone number one by community members in advance of other customers.
Additionally, it will help the company have better control over its supply chain, which will help ensure that the warehouse does not have an excessive amount of inventory stocked in it.